VROOM GROUP ∙ Q2 2026

Reimagining the car rental booking experience

Responsive web

Conversion flow

hero_vvv-booking-flow
This project is currently in development.

Currently leading a a ground-up redesign of the rental booking flow, focusing on information architecture, usability, and WCAG compliance.

The pilot increased total conversion by 30% on mobile and 28% on desktop.

+27.2% 

Overall YoY lift in conversion

Shipped search form interactions

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