I'm a senior product designer currently solving problems related to travel
, insurance
, and agentic tooling
.
VROOM GROUP ∙ COMiNG SOON
Reimagining the car rental booking experience
Responsive web
Conversion flow
An accessibility-first redesign of a conversion flow focused on information architecture and preventing user-error.
LEARNWISE.AI ∙ 2025-26
A modular workflow builder for AI assistants
Web app
SaaS
From shaping concepts out of ambiguous requirements, to helping school admins set up conditional workflows.
VROOM GROUP ∙ 2022
Aligning claims around assessors’ mental models
Web app
Internal tool
A regulation-compliant internal tool enabling a team of seven to process 600 insurance claims annually.
[REDACTED] TELECOM ∙ 2019
Connecting professionals through learning events
Mobile app
Enterprise
A step towards improving employee skills through event-based learning activities.
[REDACTED] TELECOM ∙ 2018
How to recognize & reward employees in large companies
Mobile app
Enterprise
Finding out how to foster employee recognition in a workforce of 30,000.
TITAN22 ∙ 2018
Building a seamless shopping experience across platforms
Website
Mobile app
E-commerce
Redesigning the outdated webstore led to an 82% growth in revenue. Soon after, the team got back together for the company’s first-ever mobile app.
TL;DR
Alex designs digital experiences. You can reach her through email at [email protected] or on Linkedin.
I design products that help people do their jobs. In other words: enterprise, internal tools, and all that ✨SaaS with jazz hands✨ stuff.
I apply the Double Diamond using an AI-assisted workflow: problem exploration with an LLM, rapid prototyping in Claude/Figma Make, and delivery through development-ready designs in Figma.
Currently a senior product designer at VroomVroomVroom, with some fun contract work on the side building an admin platform for AI-powered education support.
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ALEXINE MARTINA ©
Made for alexinemartina.com by Alex
